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Pampers® nightshift
Social Media Campaign
If the diaper leaks at night and you have to change it, the whole family is in for a tough night shift. This no longer has to be the case – thanks to Pampers®. To illustrate that, we’ve implemented various interpretations with the help of the Walsers @diewalser.official – one of Germany’s best-known influencer parents.
We interpreted the idea with a twinkle in the eye. For example, Lisa and Henry Walser portray other parents who don’t use Pampers® and therefore have to cope with hard night shifts. The Walsers’ real life is much more pleasant thanks to Pampers® Baby Dry.
Also the decision about who will do the next night shift always starts a discussion between parents. The Walsers turn this decision into something fun and playful: the night shift game. Every night, the Walsers play a common game like rock, paper, scissors to decide who will do the night shift. But with Pampers®, they do not have to worry about the night shift – it becomes easy anyway.