Almost Half

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Print campaign

“Almost half of the world’s edible food ends up in the garbage every year.” This fact, which I learned from the “WWF” and “Brot für die Welt”, literally shocked me. With meaningful yet clear visuals I aimed to emphasize this absurdity.

Almost half

Print campaign

“Almost half of the world’s edible food ends up in the garbage every year.” This fact, which I found out about the “WWF” and “Brot für die Welt”, literally shocked me. With meaningful but clear motives I wanted to underline this absurdity.