FIAT
Fiat 500 x (RED)
Fiat has partnered with (RED) to release the new Fiat (500) RED, a car model that supports the fight against global pandemics such as AIDS and COVID-19. Every purchase of a (RED) product, including this car, results in a donation to the Global Fund, which aids in various healthcare services such as prevention, treatment, and education. This collaboration aims to contribute to a healthier and brighter future for both the planet and its people.
2022
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Agency: Leo Burnett GmbH
Executive Creative Director: Guido Faust
Creative Director: Udo Leichauer
Senior Art Director: Anna Kokot
Junior Art Director: Sophia Stendebach
Copy Writer: Sebastian Entstrasser
Motion Design: Elephant Seven
Executive Client Partner: Guido Uhle
Account Manager: Christina Rother